Questions about pay per lead and appointment setting
Straight answers on how we work, what you pay for, and what to expect.
All questions
What does Sales Ready Leads do?
We generate exclusive sales ready B2B leads and book appointments with decision makers for companies that sell to other businesses. You pay per lead or per appointment, not a monthly retainer.
What is a sales ready lead?
A decision maker at a company that fits your target profile who has said they want to talk about what you sell. It is a real buyer who raised their hand, not a name on a list.
How is a sales ready lead different from a lead list?
A list is contact data. Nobody on it has asked to hear from you. A sales ready lead has already replied and said yes to a conversation.
How does pay per lead pricing work?
You pay a set price for each lead or appointment that matches the criteria we agree on before launch. There is no monthly retainer.
How much does each lead cost?
It depends on your industry, company size, job titles, location, and whether you want leads or booked appointments. We give you a clear price on a short call.
Do you charge a retainer?
No. You pay for leads and appointments, not for our time.
Are the leads exclusive?
Yes. Every lead we deliver is exclusive to you.
What is the difference between a lead and an appointment?
With a lead, we hand you an interested buyer and your team sets the meeting. With an appointment, we book the meeting onto your calendar for you.
What industries do you work with?
Bookkeeping and accounting, tax, payroll and HR, VoIP and business phones, group health insurance, BPO and outsourcing, business funding, and other B2B services.
Who do you reach out to?
Decision makers at the companies you want to sell to, such as owners, executives, HR leaders, finance leads, and operations managers, based on the titles you choose.
What if a lead does not match my criteria?
We set the criteria together in writing before launch, so both sides know exactly what counts as a lead.
Can I target a specific area?
Yes. Target the whole country, certain states, or a single metro area.
What do I need to do once leads start coming in?
Follow up fast. The best results come from teams that reach out the same day a lead arrives.
How do I get started?
Book a quick call. We will learn about your offer and your buyer and tell you what to expect in your market.
Ready to talk to buyers who want to talk to you?
Book a quick call. We will look at your market, your buyer, and what a steady flow of sales ready leads would look like for your team.
Book a Quick Call